1.5 billion international tourist arrivals were recorded in 2019, globally [unwto.org]. Every day, millions of tourists spend time searching for exactly the same information. Any tourist outside age, religion, gender and education asks the same questions. The next day, everything repeats.
A study conducted by Expedia found that 68% of travelers using a search engine to research destinations. That percentage drops precipitously to just 8% when travelers get to the booking stage. Everyone knows where to look for hotels or flights.
Furthermore, counter-intuitively, travel sites don’t make it easy to plan a trip. Most travel websites “are optimized for conversion, not for planning”. [askwonder.com]
Nearly 9 out of 10 travelers expect their travel provider to share relevant information while they are on their trip. [Google]
Google data shows that travel related searches which include ‘tonight’ and ‘today’ have grown by more than 519% in the past five years. [condorferries.co.uk]
American, British, and Canadian travelers visit 120 to 160 travel sites before booking a trip, 72% are researching destinations. Prior to booking, they visit an average of 290 total websites across multiple devices over a 45-day period. [Expedia]