Research shows that 94% of searchers skip right past the paid ads on top and directly to the organic results below.
iCrossing’s Apostle said 80% to 90% of traffic from search engine results pages have historically been from users clicking on organic results.
“In the end, the searcher is going to engage with the results that most closely match (or appear to match) what they are looking for … regardless of whether it is an ad or an organic listing,” [cnbc.com]
“People hate advertising,” said Joanna Coles, the former chief content officer of Hearst Magazines, during a session at the Advertising Week conference last month in New York. [nytimes.com]