A mass is then celebrated at the Hermitage of San Felices de Bilibio. After the mass, the Battle of Wine commences. The participants toss wine on each other until everyone is completely soaked. This is a super fun event and tourist friendly. At noon, the festival continues at the Plaza de la Paz (map).
Since the early 19th century Haro has established a worldwide reputation for being the most important wine town in the Rioja wine region and remains so today even though the number of Bodegas in the region have multiplied 8 times to 574 during the past 50 years (1970 to 2020). The key focus of this reputation is at the Barrio Estación where 7 of the best Rioja Bodegas are located – namely Bodegas Bilbainas (founded 1859).
Rioja wine is made from grapes grown in the La Rioja and Navarre, and the Basque province of Álava. About 90% of the cultivation is of red grapes, the remainder being white grapes. Rioja is subdivided into three zones: Rioja Alta, Rioja Oriental and Rioja Alavesa. Many wines have traditionally blended fruit from all three regions, though there is a slow growth in single-zone wines.