The picturesque town of Guatapé is known as the Pueblo de Zócalos, named for the beautifully sculpted and painted depictions of village life that adorn the lower half of most buildings in the town center. On weekends, the waterfront malecón (boardwalk) fills up with local vendors selling beautiful Paisa art, food, and souvenirs, and the adventurous can take a ride on the Cable Vuelo, a canopy zipline over the lake.
Near the base of the Rock, there are food and market stalls for shopping. About halfway up the stairs, there is a shrine to the Virgin Mary. The summit contains a three-story viewpoint tower, a convenience store, and a seating area.